Constellation Brands

Created as a innovation whiskey concept for Constellation Brand for their new flavoured whiskey. Using maple syrup flavour whiskey as the starting point a new brand experience is designed. A striking blue on the retro American brand logotype helps the bottle to stand out on the shelf. This new visual identity is a mixture of vintage style and modern visuals, drawing the new generation into whiskey drinking.



Included in the concept:



Logo
Brand colour scheme
Label design
Key visuals
Candle set design



Work of
Product identity design | Packaging design