Victoria Dockside
Valentine’s Day Special
Project:
Victoria Dockside
Year:
2023
Type:
Creative Direction
,
Campaign
“I’m lost in this Love Game.” With nostalgic 8-bit digital aesthetic and the vibrant Hong Kong 00s style, this virtual campaign is a celebration of the aspirations and desires of all lovers.
To watch...
Valentine’s Day Special Campaign Concept
Initiated and produced by Parallab, the campaign features:
Kinetic poster for prelude teasing
Mega-designed poster presented in a reality simulation
White Day AR interactive
The mega poster simulation gained significant traction, with a repost by @K11MUSEA, amassing over 44,800 views and 1,800+ likes.
Work of
Creative direction | Campaign production
