The Ordinary

For The Ordinary’s Black Friday campaign, Slowvember, we created a 3D animation with toggle motion graphics to highlight their month-long promotion. Unlike traditional flash sales, Slowvember encourages customers to take their time when choosing products. The animation highlights the offer of a free upgrade to a larger serum size, visually demonstrating the seamless switch with the toggle animation. The short reels was posted across various social media platforms throughout the campaign to drive engagement.

Official video:

https://www.instagram.com/p/DCZlyrUtsFT/



https://www.instagram.com/p/DCHQ9Vvs11h/

Work of
Direction | 3D Animation