Hershey's

PARAWALKS 01 | HERSHEY’S | GOTHIC SHOE CONCEPT
On July 20, 1969, at 20:17 UTC, humanity left its first footprint on the Moon—a moment that redefined possibility and progress. Fifty-four years later, Parallab marks this historic milestone with the launch of Hershey’s Premium Fit Gothic Shoe, a concept that fuses bold innovation with timeless design.

For over 125 years, Hershey’s has crafted moments of goodness, inspiring generations. With this campaign, we celebrate not only the legacy of an iconic brand but also the spirit of exploration and achievement that brought us to the Moon.

This is our step forward—where creativity, history, and design converge.

Work of
Creative direction | Campaign production